Spin It!

(courtesy of Spin.com)

Spin, like all other print magazines, is struggling due to the decreasing demand for print media. They are, however, adapting and have a very effective website – spin.com – with everything from reviews and news to photos and videos.

Being focused on music, Spin is facing two industry shifts due to media. The music industry, much like the magazine industry is shifting. Some would say the music industry is struggling, in fact, even Spin themselves point this out by saying “The music business may be reeling, but [...]” I would have to disagree; I believe that while the music industry is changing, I don't think it's “reeling.” If anything it is adapting into something much greater, with easier access to music and less of a reliance on the mainstream.
Amongst the many advertisements Spin sells to make money, there is a section in partnership with iTunes with a playlist of new songs, many of which by up-and-coming artists, available for free by going to Spin.com/iTunes.
Featured in the issue of Spin that I got are interviews with artists including Iron and Wine, articles about the "next big things" such as Lykke Li, Odd Future, Smith Westerns, and more. They also have reviews of over 50 new albums, and articles like "Songs You Must Here Now!"
Overall, the magazine provides a lot of content, more than I was anticipating in a time where most magazines are dominated by ads. It gives you a well-rounded look into the current music world, with mainstream and up-and-coming artists of all genres. It is truly a stimulating read, effect both my neocortex and limbic brains.